LAS VEGAS, NV -- BASF announced that it launched its new Foose Signature Line of automotive refinish colors during a press conference held at the SEMA (Specialty Equipment Market Association) show in Las Vegas, Nevada. The 12 Foose-inspired automotive refinish paint colors combine BASF's superior coating technology with colors formulated personally by the legendary car designer.
Chip Foose himself was on hand to introduce his new BASF color collection during the press conference at BASF's SEMA booth.
"For years, BASF paints have helped take my projects to the Ridler Awards, to this show (SEMA), to the cover of magazines, and to television with Overhaulin', " said Foose. "And now, thanks to my partnership with BASF, I'm thrilled to introduce to you my very own signature automotive refinish colors."
BASF's Foose Signature Colors are available starting today and for a limited time in solvent-borne formulas under the brand name R-M Diamont. The combination of R-M Diamont and Chip Foose extremely vivid colors will turn heads at SEMA and on the streets.
Early next year the Foose Signature Line of colors will be available in waterborne formulations under the brand name Glasurit® 90-Line.
Foose Signature Colors by BASF
- Huntington Blue Pearl - Chip Silver
- Butterscortch Pearl - GrandMaster Champagne Metallic
- Coastal Blue Pearl - GrandMaster Jade Metallic
- Terracuda Pearl - Blue Skies Metallic
- Hemisfear Lime Pearl Pacific - Sunset Pearl
- Impression Pewter Mint - Timeless Bronze
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BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).